Congratulations to Viral Patel, owner of Cosmic News in West Kirby who earned an incredible £1,733 across 482 claims in 2025!
Just behind Cosmic News, Linthwaite Mini Market earned £1637, and High Street Local earned £1563, so it was a close call for the top spot!
So what does it really take to become *shopt’s highest-earning retailer of the year?
More staff?
The biggest store?
The highest footfall?
Actually… it's none of the above. Here *shopt’s top earner of 2025 shares the simple habits, smart choices and day-to-day behaviours that turned the app into a powerful income stream for their business!

Turning Rewards Into Real Business Impact
For Viral, *shopt earnings aren’t treated as a bonus or “nice to have”. They are actively reinvested back into the business in two important ways:
- Purchasing additional stock, helping improve range and availability
- Rewarding staff regularly, boosting morale and motivation
“The stock helps the store, but being able to reward the staff regularly is fantastic. The *shopt app makes this happen.”
This balance has created a positive loop: better stock, happier staff, stronger performance all around.
So Who Makes the Claims?
While the store owner completes the majority of claims, the system is deliberately flexible:
- Staff are enabled to claim rewards on their phones for when Viral is away from the store
- No opportunities are lost during busy periods or deliveries
That flexibility has proven critical to maximising earnings consistently.
No Perfect Routine- Just Easy Claiming!
Claims aren’t restricted to a set time of day. Instead, they happen naturally:
- When arriving at the store
- After deliveries
- In spare moments between tasks
“Claiming is really simple, and I can do it when I have a spare minute.”
The Habit That Makes the Biggest Difference
If there’s one behaviour that separates this retailer from the rest, it’s this: They check the app daily.
“There are always new rewards from multiple suppliers popping up. Forming the habit of checking daily is a must.”
That daily check-in has been a major driver behind becoming *shopt’s top earner of 2025.
Their Favourite Reward Types? Variety Wins!
This retailer values choice and speed over any single reward format. They regularly complete:
- Photo rewards
- Video rewards
- Audits
Rewards need to be straightforward and lead to payment… “As long as they don’t take forever to get through.” Viral shared. Which is something the team at *shopt always strive to ensure happens when working with brands to create the rewards.
More Than Just Money
The financial rewards are significant, but they’re not the whole story. Daily use of *shopt has also delivered:
- Increased category knowledge
- Discovery of new products
- More informed conversations with customers
- Stronger supplier relationships
“I can’t understand store owners not having the *shopt app, it’s so easy to make a good amount of money and gain insight to help develop your business with so little effort.”
The Big Takeaway
Success with *shopt doesn’t come from complexity. It comes from:
- Checking the app daily
- Claiming rewards quickly
- Making it part of your normal store routine
Small habits + Consistent action = Real money earned!
And as Viral has shown, those habits could make you *shopt’s next top earner!
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